I’m live blogging from #SRTech in Birmingham. Richard Essex is talking about how Broadbean has changed over the years. Many of us kind of know what we think they do, but it is quite cloudy. Today it takes one ad to be posted to five job boards and one social media site to make a hire. The average recruiter takes eleven minutes to post a job to a job board without a multi-poster. For some recruiters, they are spending up to 55% of their working day posting job ads. that is kind of scary.
The Broadbean product is quite different for corporate recruiters rather than agency recruiters. The big difference is the type of ads placed, and what happens when applicants apply. Users can create template job ads and add dynamic content like video or podcast for social media posting. Candidates can be redirected according to where you want them to go, Typically the career site. The beauty of this is that any redirect is to the job landing page, rather than requiring a log in to the career site for searching again. This also makes source tracking automated for the whole candidate journey, providing real analytics.
80% of corporate clients use an apply on-line form direct in to the ATS. The recruiter dashboard tracks all the current activity like jobs posted, responses, progress for multiple posting in one place, measuring the effectiveness of each post in the same way. Each applicant has a simple review form, presenting their data in the same way regardless of source. The historical tracking of real job board performance, which can include both volume and quality) helps select the best media for future posting. You can drill down in to the data by position, date range, results, location, job or skill type etc. This is essential data for organisations with on-going hiring requirements, and those organisations without an ATS can handle all of their candidate management, progress and tracking through the platform. Data helps companies to make the best decisions over job posting. another interesting fact is that the use of their integrated search tool is increasing month on month. which searches internally and externally, by taking data from multiple places and organising it in a consistent way, indexing every candidate. This is about data retrieval rather than data storage. the growth in use of the sourcing product over the multi-poster by corporate recruiters indicates the changing work practices of corporate recruiters.
Social referral is the other part of the Broadbean offering, that distributes jobs to internal employees and their social networks. they are now much more than a posting tool. An interesting look at a product we all know, that is continually finding new ways to deliver data.As always, I like the product.
Bill
Disclaimer: Broadbean are occasional sponsor of #tru events, as are the Evenbase group.