There’s a new feature on twitter that I think is quite neat. On the twitter screen you can access trends by clicking on the #discover tab. Before Wednesday this gave you the global trends from twitter. You got to see the tweets, links, videos and pictures that were being most shared. This was quite interesting for amusement, but had little real value other than curiosity. You can usually predict what is going to be trending globally by what gets featured in the news or current affairs.This week that all changed.
Twitter have switched trends to a personalised version based on your location and your own following and followers. This is a really useful feature for recruiters in my opinion, because it makes it easy to stay current, and to join topical conversations. This is also a great way to identify who is influencing or starting the trends, as the most shared are listed at the top of the list as the top tweets. With trends being based on your personal network, you can see what events or twitter chats are attracting your target audience.
I’ve blogged in the past about setting up different accounts according to the disciplines you hire for by searching for geek words in either Twitter search or SocialBro and following the people you find, and sharing targeted content on these accounts. The added benefit of doing this now is that you can also pick up the trends and popular content in your target market. This also means you can spot and share the content that you know is already appealing to your target audience, and this is going to bring following.
Twitter understand that you may not want this new feature, so they have given the option to reset the default to global trends, or to toggle between the two, all you need to do is click on the change tab. This is another reason I’m moving from Tweetdeck and back to Twitter.com. I get all the features I need in the one place.
I’M HOSTING #HRCARNIVAL ON THE 20′TH OF JUNE. I’M KEEPING IT SIMPLE. NO THEME, AND A #SHRM2012 EXTRA. IF YOU WANT YOUR BLOG FEATURED SEND ME A LINK TO YOUR FAVOURITE POST. email@example.com BY SUNDAY.