This weekend I put together a report on social-media use by country, applications used and use, time spent on-line and demographics. Among other reference sources, I referred to Socialbakers.Com, which I find to be one of the best sources of free data on-line. the top 10 countries by LinkedIn users made for interesting reading, along with the comparison with Facebook numbers. Any surprises in this list for you?
1: UNITED STATES
Total LinkedIn Users: 58526154
Penetration of population: 18.87%
Penetration of online pop.: 24.46%
Facebook Users: 157067260
2: INDIA
Total LinkedIn Users: 13352622
Penetration of population: 1.14%
Penetration of online pop.: 16.48%
Facebook Users: 4589992
3: UNITED KINGDOM
Total LinkedIn Users: 8367732
Penetration of population: 13.42%
Penetration of online pop.: 16.27%
Facebook Users: 30595980
4: BRAZIL
Total LinkedIn Users: 6864270
Penetration of population: 3.41%
Penetration of online pop.: 9.04%
Facebook Users: 45340600
5: CANADA
Total LinkedIn Users: 5118842
Penetration of population: 15.16%
Penetration of online pop.: 19.52%
Facebook Users: 17631840
6: FRANCE
Total LinkedIn Users: 3224580
Penetration of population: 4.98%
Penetration of online pop.: 7.23%
Facebook Users: 24204920
7: NETHERLANDS
Total LinkedIn Users: 3134628
Penetration of population: 18.68%
Penetration of online pop.: 21.08%
Facebook Users: 6420560
8: ITALY
Total LinkedIn Users: 2819476
Penetration of population: 4.85%
Penetration of online pop.: 9.39%
Facebook Users: 21594760
9: AUSTRALIA
Total LinkedIn Users: 2799320
Penetration of population: 13.17%
Penetration of online pop.: 16.43%
Facebook Users: 10988140
10: SPAIN
Total LinkedIn Users: 2631818
Penetration of population: 5.66%
Penetration of online pop.: 9.05%
Facebook Users: 16278420
All data is taken from Socialbakers.Com, the reference site for social media channel by data.
Bill,
Thanks for sharing! I wonder, how does Socialbakers.Com figure out the LinkedIn numbers? LinkedIn tries to hide them. The LI-related numbers above make do sense to me and correlate very well with these numbers of *public* profiles: http://booleanstrings.com/2012/04/16/the-numbers-of-public-profiles/
Comparing the numbers with population numbers and doing a % would make more sense if we had an estimate of duplicate and fake profiles.
You can collect user demographic data on LinkedIn really easily either through the search or using the advertising demographics tool
Best wishes,
James
The Linked In Man