At #TruLondon Dutch employment  branding firm Maximum are launching the Social Recruitment Monitor, an index that measures a mix of fans, followers and subscribers, comments, likes and engagement. This is how the company describes the index:

“MXMM believes that the number of ‘likes’ isn’t the sole indicator of social media recruitment success on Facebook, just as the number of followers isn’t the sole indicator of success on Twitter. The MXMM Social Media Index, around which the Social Recruitment Monitor is built, uses weighted variables that are proven indicators of ‘popularity’, ‘activity’ and ‘interaction’ – not just ‘likes’. In our vision activity and interaction are better indicators of success/effectiveness so they play a bigger part in the overall index, whilst number of likes (and growth over a period) of course remains an important factor as well. The index gives a mean over the last four weeks and will be updated on a weekly basis. In total the MXMM index is based upon twenty individual variables/numbers to ensure a robust index.”

The index currently covers Facebook, with plans to extend this to Twitter, LinkedIn and YouTube, so this has the potential to provide a real insight in to how the career brands are doing. One neat feature allows you to compare one account with another directly. What is important is the greater scoring for engagement over fan numbers, and growth of fan numbers over the total fan numbers. When you look at the data displayed, you can see that the emphasis is on engagement, similar to Edgerank. Without engagement on Facebook, and recently LinkedIn, content and updates become invisible from the streams of the people they are trying to reach.

The index is free to access and updated weekly. At #truLondon Maximum are going to look at the top 20 career pages globally, and the top 20 career pages in Europe. I think I’d like to see this extended to any page that features jobs, such as Hard Rock Firenze, but I applaud what they have done so far. If you have a career page you can add it to the index by registering your own career page.

Some of the results are quite surprising. I know AT&T only launched their page a few months ago, yet they sit at 3. They have been quick to get engaged with their fans in the Facebook environment.

 

  • 68,85MXMM-Index
  • 6.574Fans
  • 8,0502Engagement Ratio
2
  • 56,05MXMM-Index
  • +2Index shift
  • 2.556Fans
  • 9,8503Engagement Ratio
3
  • 53,65MXMM-Index
  • -Index shift
  • 10.216Fans
  • 0,3771Engagement Ratio
4
  • 47,26MXMM-Index
  • -2Index shift
  • 24.492Fans
  • 3,6227Engagement Ratio
5
  • 45,67MXMM-Index
  • +1Index shift
  • 36.303Fans
  • 0,1503Engagement Ratio
6
  • 43,68MXMM-Index
  • +7Index shift
  • 77.103Fans
  • 1,2300Engagement Ratio
7
  • 42,87MXMM-Index
  • -2Index shift
  • 6.082Fans
  • 1,5224Engagement Ratio
8
  • 42,40MXMM-Index
  • +2Index shift
  • 10.173Fans
  • 0,5083Engagement Ratio
9
  • 42,25MXMM-Index
  • -1Index shift
  • 4.488Fans
  • 0,9011Engagement Ratio
10
  • 41,79MXMM-Index
  • -1Index shift
  • 8.065Fans
  • 0Engagement Ratio
11
  • 40,84MXMM-Index
  • +1Index shift
  • 16.763Fans
  • 1,7373Engagement Ratio
12
  • 37,61MXMM-Index
  • -1Index shift
  • 33.586Fans
  • 0,9364Engagement Ratio
13
  • 34,58MXMM-Index
  • +1Index shift
  • 9.232Fans
  • 0,3121Engagement Ratio
14
  • 33,99MXMM-Index
  • +1Index shift
  • 87.138Fans
  • 1,9526Engagement Ratio
15
  • 33,57MXMM-Index
  • -8Index shift
  • 960Fans
  • 5,4083Engagement Ratio
16
  • 32,01MXMM-Index
  • -Index shift
  • 4.803Fans
  • 0Engagement Ratio
17

BMW

BMW

  • 29,48MXMM-Index
  • -Index shift
  • 104.495Fans
  • 0,5347Engagement Ratio
18
  • 27,30MXMM-Index
  • -Index shift
  • 16.197Fans
  • 0,3482Engagement Ratio
19
  • 27,08MXMM-Index
  • -Index shift
  • 3.332Fans
  • 4,6596Engagement Ratio
20
  • 26,68MXMM-Index
  • -Index shift
  • 31.911Fans
  • 0,1985Engagement Ratio
21
  • 23,70MXMM-Index
  • +2Index shift
  • 2.904Fans
  • 1,2974Engagement Ratio
22
  • 22,29MXMM-Index
  • -Index shift
  • 18.961Fans
  • 0Engagement Ratio
23
  • 21,41MXMM-Index
  • +4Index shift
  • 742Fans
  • 3,4060Engagement Ratio
24
  • 21,27MXMM-Index
  • -Index shift
  • 38.006Fans
  • 0,3693Engagement Ratio
25
  • 21,25MXMM-Index
  • +5Index shift
  • 2.534Fans
  • 0,3376Engagement Ratio
26
  • 20,86MXMM-Index
  • -5Index shift
  • 24.908Fans
  • 0,0672Engagement Ratio
27
  • 19,96MXMM-Index
  • +1Index shift
  • 96.873Fans
  • 0Engagement Ratio
28
  • 19,67MXMM-Index
  • -2Index shift
  • 18.392Fans
  • 0,4651Engagement Ratio
29
  • 17,82MXMM-Index
  • -Index shift
  • 47.798Fans
  • 0,2595Engagement Ratio
30
  • 15,53MXMM-Index
  • -5Index shift
  • 3.385Fans
  • 0Engagement Ratio

 

I think what is the most interesting is the top ranking position for Continental, the auto-parts business. Before the index, at least 10 of the entry’s in the top 10 would not have come up on my radar when it comes to social recruiting.

The data that sits behind the index like the volume of likes, shares, comments and weekly fan growth is listed in the index in the detail view. This makes sense of the scoring behind the index. Examining these scores, another surprise is the low number of on each of the rated pages, the highest is 14 and most of the others are between 2 and 4. You don;t need a lot of noise and updates to get interaction, you just need compelling content that provokes a reaction, you also don’t need 1000′s of fans.  I’m really looking forward to hearing about the trends that are coming out of this research.I recommend that you take a look at the index yourself.

You can access the full index HERE