Tag Archive for social recruiting

How to book and confirm 360 interviews in 48 hours: HardRockFirenze Pt 2 #Socialrecruiting

The Hard Rock Firenze  fan-page exceeded all objectives in terms of the volume of fans joining prior to the opening of the new cafe in Firenze (Florence) and job applications via the Work4Us application. Close to 10,000 fans have joined the page, most based in and around Florence, and 3,000 applications were received in for the 150 positions listed,20 per post.The whole campaign(which included targeted ad’s), was open for 2 weeks only.
The painstaking job of going through each application was conducted over a 3 day period by a team of recruiters and hiring managers from Italy and the UK, as applicants were encouraged to apply in whatever language they felt most comfortable.
Communication on the process was entirely via the wall and included a livestream broadcast conducted in English and italian, where applicants were encouraged to ask questions, answered live during the broadcast.
The Livestream plug-in available to all fan pages is fantastic, very easy to load, promote via the wall and through sharing on individual networks, and offers high quality broadcast. It’s a great option to use, that I would expect to see more of, not just for recruiting, but an enhancement to engaging with fans.
Having selected 360 candidates for the first round of interviews, the next challenge was how to co-ordinate this volume of candidates across 3 days, with only one week to co-ordinate the whole thing. 
All of the scheduling applications like Tungle presented problems over volume and running multiple diaries. The plan was to schedule 20 interviews per hour across 5 interview teams. After drawing a blank, the final solution was to run the interviews as an event, and the best platform for this was Eventbrite.
The benefit of Eventbrite was that 20 tickets per hour were made available to candidates over the 3 days. The succesful candidates were mailed the link, and “ordered” tickets on a first come first served basis. On booking, a 2 click process requiring candidates to register only a name and e-mail, they received a confirmation e-mail, ticket with a time and a location map.
On the back-end, the names are recorded against the times for reference and printing. It’s also possible to print name badges, and as proved useful, to mail all candidates from the internal e-mail system. A reminder e-mail also goes out 24 hours before the interview.
What is really encouraging is the level of engagement between fans on the fan page. Those that had problems with the booking posted the problem on the page, and other fans who had already been through the process provided the answer.The fans do the work for you, and interviews were announced on the wall and were greeted by good wishes and cheers from other fans. Theres already a big community feel, with fans supporting and helping fans.
Imagine the admin, communication and time that would have been involved in coordinating a project of this size without scheduling interviews this way, without the support of the fans on the site and the work4us app to channel the flow of response.
The result so far, only 24 hours after putting the Eventbrite site live, 305 interview slots have been claimed, confirmed and instructions sent. E-mail communication with questions outside of the wall has been minimal. Although Eventbrite was not built for this purpose, it does the job very well, and as an added bonus, because there is no charge for tickets, there’s no booking fee. It’s free to use. Total spend so far, outside of time and people is less than £1000!
No R.O.I.on #Socialrecruiting?

Bill

Hard Rock Firenze Fan Page

Livestream on FB

Eventbrite.Com

Work4Labs

Hard Rock Go #SocialRecruiting

Hard Rock Cafe are opening a new venue in Florence. The challenge in opening a new venue for anyone is always finding the right staff, and  Hard RockFlorence requires 150 staff at all levels. For the previous openings, they’ve followed a traditional media route using newspapers,billboards in the city,job boards, the whole range. It’s a challenge to reach the right people which previously required a shotgun approach.
I’ve been spending a lot of time at Hard Rock recently, not just becauseI love the “Legendary Burgers”, (though I do). I’ve been  talking social-media , as well as career sites and social-recruiting. There’s one requirement anyone working for Hard Rock must have, and that is that they must like rock and roll. It stands to reason really, theres music playing everywhere all day, every day. If you didn’t like it much, you’d quit the job very soon.
Just before #trulondon,I travelled to Prague and spent the day discussing fanpages and my 31 day content Calender with the heads of marketing from all the cafe’s across Europe. The main topic was content that would create engagement with the fans, inform the existing customers, attract a few new ones among other things,and  recruit staff in the process.
My friend Paul Jacobs in New Zealand, who is a real Facebook expert, goes by the title of Community DJ. I really like the term because it sums up for me what the person who runs a fanpage should be.In the background,creating the vibe,keeping the fans happy and encouraging,sometimes prompting the fans to generate the majority of the content. I titled the talk community dj, and spent 4 hours in conversation about what this means.
Jump forward a few weeks to the Florence recruiting campaign.The plan was quite simple:

Firstly create a HardRock Firenze (Italian for Florence) fan page. Nothing overly corporate other than the logo.The rest looks pretty much like any other fan-page and that was the intention.The only place to apply for any of the Florence posts is via the fanpage.There has been no additional spend on other advertising.
A quick search of Facebook ads found 1,900 profiles that listed Rock and Roll in interests,located within 50km of Florence, with relevent experience to the roles needed. This meant Facebook ads could be targeted at individuals that matched the profile,announcing the opening and directing them to a welcome page that has been built simply in Pagemodo at very low-cost. The page is headed:”For those about to rock we recruit you,” and has 5 images of 2 Hard Rocks and 3 staff members. Visitors to the page are invited to either “Perform for a packed house” and apply for a job via the “Work For Us” tab on the main page or “Connect With Us” for updates.
The campaign will run for 2 weeks only, with the emphasis on ease of application.Candidates can apply via the career site linked by the Work For Us tab,via the app itself completing a simple registration and adding a CV, by e-mail to a careers account with a C.V. in Italian or English, even by leaving a video on the wall. There’s no ATS, and at the end of the 2 week period a team of hiring managers from Florence and London will go through each of the applications and invite the successful candidates in for interview. A plan is in place to send resources and vouchers to unsuccessful candidates with those being called in for interview booking time slots on-line, taking out the lengthy logistical nightmare of coordinating multiple applications. News of the roles have been further spread by the share button on the Work4 app (from Work4labs) that sits behind the “work for us” tab,with extensive sharing by fans.
The results so far have been astounding. The page has now been public for 4 days with over 6,100 fans signing up and over 2000 job applications being received via the “Work For Us” tab.
What is equally good to see is the high level of public engagement going on via the page,covering everything from questions on the jobs, the application process, difficulties they are having with the tech, a whole range of things.
The costs are significantly lower than previous campaigns. the page and app cost about £200 to set up,with the only significant costs being the Facebook ads,paid by click-through.
It’s early days of course, and the proof will be in the hiring, but looking at the numbers and a selection of fans profiles, I’d expect to report a real success story when Florence opens for business. Hats off to Hard Rock for taking this approach, and to all the staff involved in creating and maintaining such a simple, effective and engaged campaign.

We salute you!

Links:

Hard Rock Cafe Firenze Fan Page

The Work4 App

Pagemodo

Express lasix delivery

The #tru carnival moves on next week from #trulondon to #truStockholm. There’s something special about the first #tru event in a new city and a new country. Those that attended the first #trulondon, #truAmsterdam or #trumanchester will know exactly what I’m talking about. As the communities have developed, it’s great to have shaped it through the first event.
Thanks to Monster.Se for making this possible! 

I can now announce the line-up of track-leaders so far. Expect more confirmations over the coming week:

Andy Headworth – Founder – Sirona Consulting
Michelle Rea – CEO – SocialHonesty
Oscar Mager – CEO – Recruiting Essentials
Stefan Ritzvi – Marketing Director – Nordics – Monster
Bill Boorman – @BillBoorman and #truevents
Karin Isberg – Employment Branding Specialist – The Tomorow Story
Rob VanElburg -COO – Rave Recruitment and #RIDE
Keith Robinson – Founder – The Buzz/Jobsite Advisorand E-Comm Digital
Torgil Lenning – CEO Potential Park
Anna Malmstrom – CEO – Propell
Jorgen Sundberg – Founder – LinkHumans and Social-Media london
Fredrik Johnsson – Founder – HRSvreige
Sara Headworth – Sirona Consulting
Johannes Sundlo – HRSvernge
Stefan Liden – CEO – iNeed

Thats a fantastic line up from 3 countries, all looking to share their knowledge and provoke conversation.

We’ve also added some new tracks due to demand:

#truGrads – The real graduate recruitment process and what they need from employers.

Culture Match – How to best understand culture, interview and select for fit.

Augmented reality check – the potential for recruiters in utilising augmented reality, data-mapping and location-based recruiting techniques.

Case studies – a selection of case studys covering what people really did to recruit, successes and failures.

Every picture sells a story – using photos and images to reinforce employer brand.

Blogging for branding – how employees are encouraged to spread the employer brand through blogging, selling the message person to person.

Changing face of learning – The impact of social-learning, from on-boarding through to continuous professional development.

We will of course be adding tracks right up to the day according to the attendees needs. Let us know what you want to hear.

Theres 30 tickets left. it would be a shame to miss out,

Book HERE

Bill

PS: One day tickets now available.

#truStockholm – March 9'th/10'th

The #tru carnival comes to Stockholm thanks to Michelle Rea at Social Honesty and host/sponsors Monster.se. #tru is The Recruiting Unconference for people with an interest in Recruiting, HR, Technology, Branding and anyone who works in the “people” space.

What is an unconference?

An unconference is an event that is about conversation. Each discussion topic is hosted by a track-leader selected for their knowledge of the topic. The role of the track leader is to start the conversation, input where needed but to sit back and let it happen. When you go in a track, you set your own agenda, share and ask what you want to know.We run 3 tracks an hour, and when you’ve had enough you move on to the next one. No need to stand on ceremony or stay longer than you need to. The event is focussed 100% on your learning and networking and not on what the speakers want you to hear.

There are 4 simple rules, apart from that, the rest is up to you:

1: No Presentations.

2: No Powerpoint

3: No name tags. If you want to know who someone is, ask!

4: The attendees set the track objectives and content.

For Stockholm, we are taking a retreat approach. Attendance is restricted to 75, so you want to book your ticket now or miss out.

The Tracks:

Regional Recruiting

What’s the difference between talent attraction and recruiting accross Europe or the globe? What works where and what is an absolute no-no? What are the risks associated with relocation? How do you fish where the fish are?

Social Recruiting

From twitter to Facebook, how is social media and social recruiting merging? What channels are working? How do you integrate social in to the recruiting mix, or are you best working with what you know? What are the real success storys? Who does it well and can show results?

Technology Shopping List

Technology is changing at a rapid rate, to integrate social, mobile and much more. What technology is essential for HR and Recruiters, and what is needed next? How can recruiters plug-in to the cloud, and what changes will this bring? From ATS to Database, talking all things technology.

New Skool v Old Kool?

Theres always talk of how recruiting needs to change and evolve. social Media, Branding, Value Proposition etc have become the most talked about subjects in recruiting, corporate or third-party. This track looks at where new tools fit with old rules, and asks the question whether anything has really changed, and if it should.

Job Board 2020

Judging by the many posts, we should long be lamenting (or celebrating) the passing of the job board, gone the same way as it’s forerunner, print media. The figures however, and the true story would suggest something quite different. How will job boards evolve over the coming years, and what part will they play in the recruiting process?

Linked In

Where does Linked In fit in the recruiting mix? What impact has the changes at Linked In had on the way the channel works? Where does Linked In integrate with a job board strategy? Jobs Insider linking job boards and career sites with Linked In connections (including Monster.)

Employee Branded

When does Employer brand start and when does it finnish? Is the employer brand dictated by marketing? How much impact does social media have on the brand? Can employer brand be separated from corporate brand? What is the best way to reflect employer brand in career sites? All this and more on all things branding.

Facing Up To Facebook

Attitudes to Facebook as a recruiting channel over a personal network is fast changing. Last year the track was quite firmly split. This year, all the talk is Facebook ads, Fan pages, Applications, Groups and Plug Ins. Share your views on the most effective ways to use Facebook for recruiting, or stand your ground and say “Stay Away”

New Blog

Blogging is recognised as one of the best ways to drive traffic towards your brand, and to raise your corporate or personal profile. The questions new bloggers have range from which platform to use, objective, how to generate content and much more. Share your questions, thoughts and concerns with experienced bloggers.

Community Questions

What constitutes a community? Where do you start community building and how do you keep community members engaged? What is the benefit of J.I.T. sourcing against Talent Pool and what is your best approach? What part can technology play in community? how does on-line differ from off-line? All this and more.

Social Learning

If learning is changing, how can we integrate social learning and development in to traditional training? Is the current education system “not fit for purpose?” How can social learning change workplace learning? What is changing now and what will change in the future?

Referral Recruiting

Referral recruiting is quoted as being the most effective and cheapest form of recruiting. As networks grow and referral applications like Linked In referral engine spring up, making opportunities viral, how will this impact on the way companies recruit? What schemes work and what are the pitfalls?

Secret Sourcing

What is the best route to sourcing the best candidates? What channels work best and how is this changing? How do you compile search strings and is anyone unfindable? Share tips, bring searches and talk with expert sourcers about how they find people.

Battle of the Bloggers

Always popular at #truevents. join the “blog squad” and other experienced bloggers talking how to build an effective blog. What are the best sources for content and what posts have the most impact? How do you spread your message to reach your target audience? Should all blogs be self-hosted? Share with the bloggers and bring your questions.

Global Reach

Recruiting, HR and Networking have gone global. How has this impacted on the way we work? What are the pitfalls with international relocation? How do cultures differ and how does this impact on the way we work? How do you plan a global campaign without getting stung?

Candidate Experience Solutions

Instead of talking about the usual candidate experience problems, and all agreeing there is a problem, this track will look at solutions specifically. What are the good things people are doing and how is this being received? lets talk real solutions and fixes rather than reflect on old problems.

Graduate Recruiting

What do graduates really want? What makes an internship work for ALL party’s? What do todays students need from the careers service and what is being served up? What are the most effective ways to build Graduate pipelines? What is the state of Graduate recruiting today?

Gen y on Gen Y

Theres been lots of talk, myths and comments about Gen Y, what is truth and what is reality? Most commentators on Gen Y sit well outside the age bracket. The track leaders fit the label and will share their views on what they are really like and how they communicate. What is the best strategy to attract and keep the best talent from a generation?

Anti – Social

Social recruiting should only form part of your recruiting and talent strategy. how do you reach those that are sitting outside of the social bubble? What approaches are working without social, and are we missing key talent by being over-reliant on one network or another?

Going Mobile

Mobile is becoming mainstream, and is impacting on the way people job hunt and access the internet. From applications to QR codes, text to fully functional access, what are the key considerations for recruiters and HR in the mobile space? What is really working and what is just a shiny new toy? Share your thoughts, experience and questions with some real leaders in the mobile space.

S.E.O.

Content is worthless however good, unless it gets found. You can tweet out or post your links in all your social places, but the real tipping point comes from being Google friendly. What works for S.E.O? What is myth and what is reality? Share your tips and understand how the search engines and spiders find you. What are your Google secrets you are willing to share?

Video Integration

Video for branding, video on career sites, video interviewing, where is video going over the next 12 months? What technologies work and what are definite fails? What part the video C.V. or You Tube infomercial? What makes video work and how do you integrate the second biggest search channel (YouTube) in to your video mix?

Confirmed local track leaders so far are Fredrik Johnsson who started HRSverige.nu (they have 1,000 HR professional members), Johannes Sundlo who is running the HRSverige blog (http://blogg.hrsverige.nu/), Karl-Oskar Mattsson who is a recruiter at Safemind and responsible for their social media and Propell’s VD Anna Malmström.
We will be adding a cast of visiting track leaders including Andy Headworth, Jorgen Sundberg and more.

This is the start of the track list. We will be adding tracks as you want them. Sign up and join the conversation!

Book Your place At #TruStockholm

#truStockholm – March 9'th/10'th

The #tru carnival comes to Stockholm thanks to Michelle Rea at Social Honesty and host/sponsors Monster.se. #tru is The Recruiting Unconference for people with an interest in Recruiting, HR, Technology, Branding and anyone who works in the “people” space.

What is an unconference?

An unconference is an event that is about conversation. Each discussion topic is hosted by a track-leader selected for their knowledge of the topic. The role of the track leader is to start the conversation, input where needed but to sit back and let it happen. When you go in a track, you set your own agenda, share and ask what you want to know.We run 3 tracks an hour, and when you’ve had enough you move on to the next one. No need to stand on ceremony or stay longer than you need to. The event is focussed 100% on your learning and networking and not on what the speakers want you to hear.

There are 4 simple rules, apart from that, the rest is up to you:

1: No Presentations.

2: No Powerpoint

3: No name tags. If you want to know who someone is, ask!

4: The attendees set the track objectives and content.

For Stockholm, we are taking a retreat approach. Attendance is restricted to 75, so you want to book your ticket now or miss out.

The Tracks:

Regional Recruiting

What’s the difference between talent attraction and recruiting accross Europe or the globe? What works where and what is an absolute no-no? What are the risks associated with relocation? How do you fish where the fish are?

Social Recruiting

From twitter to Facebook, how is social media and social recruiting merging? What channels are working? How do you integrate social in to the recruiting mix, or are you best working with what you know? What are the real success storys? Who does it well and can show results?

Technology Shopping List

Technology is changing at a rapid rate, to integrate social, mobile and much more. What technology is essential for HR and Recruiters, and what is needed next? How can recruiters plug-in to the cloud, and what changes will this bring? From ATS to Database, talking all things technology.

New Skool v Old Kool?

Theres always talk of how recruiting needs to change and evolve. social Media, Branding, Value Proposition etc have become the most talked about subjects in recruiting, corporate or third-party. This track looks at where new tools fit with old rules, and asks the question whether anything has really changed, and if it should.

Job Board 2020

Judging by the many posts, we should long be lamenting (or celebrating) the passing of the job board, gone the same way as it’s forerunner, print media. The figures however, and the true story would suggest something quite different. How will job boards evolve over the coming years, and what part will they play in the recruiting process?

Linked In

Where does Linked In fit in the recruiting mix? What impact has the changes at Linked In had on the way the channel works? Where does Linked In integrate with a job board strategy? Jobs Insider linking job boards and career sites with Linked In connections (including Monster.)

Employee Branded

When does Employer brand start and when does it finnish? Is the employer brand dictated by marketing? How much impact does social media have on the brand? Can employer brand be separated from corporate brand? What is the best way to reflect employer brand in career sites? All this and more on all things branding.

Facing Up To Facebook

Attitudes to Facebook as a recruiting channel over a personal network is fast changing. Last year the track was quite firmly split. This year, all the talk is Facebook ads, Fan pages, Applications, Groups and Plug Ins. Share your views on the most effective ways to use Facebook for recruiting, or stand your ground and say “Stay Away”

New Blog

Blogging is recognised as one of the best ways to drive traffic towards your brand, and to raise your corporate or personal profile. The questions new bloggers have range from which platform to use, objective, how to generate content and much more. Share your questions, thoughts and concerns with experienced bloggers.

Community Questions

What constitutes a community? Where do you start community building and how do you keep community members engaged? What is the benefit of J.I.T. sourcing against Talent Pool and what is your best approach? What part can technology play in community? how does on-line differ from off-line? All this and more.

Social Learning

If learning is changing, how can we integrate social learning and development in to traditional training? Is the current education system “not fit for purpose?” How can social learning change workplace learning? What is changing now and what will change in the future?

Referral Recruiting

Referral recruiting is quoted as being the most effective and cheapest form of recruiting. As networks grow and referral applications like Linked In referral engine spring up, making opportunities viral, how will this impact on the way companies recruit? What schemes work and what are the pitfalls?

Secret Sourcing

What is the best route to sourcing the best candidates? What channels work best and how is this changing? How do you compile search strings and is anyone unfindable? Share tips, bring searches and talk with expert sourcers about how they find people.

Battle of the Bloggers

Always popular at #truevents. join the “blog squad” and other experienced bloggers talking how to build an effective blog. What are the best sources for content and what posts have the most impact? How do you spread your message to reach your target audience? Should all blogs be self-hosted? Share with the bloggers and bring your questions.

Global Reach

Recruiting, HR and Networking have gone global. How has this impacted on the way we work? What are the pitfalls with international relocation? How do cultures differ and how does this impact on the way we work? How do you plan a global campaign without getting stung?

Candidate Experience Solutions

Instead of talking about the usual candidate experience problems, and all agreeing there is a problem, this track will look at solutions specifically. What are the good things people are doing and how is this being received? lets talk real solutions and fixes rather than reflect on old problems.

Graduate Recruiting

What do graduates really want? What makes an internship work for ALL party’s? What do todays students need from the careers service and what is being served up? What are the most effective ways to build Graduate pipelines? What is the state of Graduate recruiting today?

Gen y on Gen Y

Theres been lots of talk, myths and comments about Gen Y, what is truth and what is reality? Most commentators on Gen Y sit well outside the age bracket. The track leaders fit the label and will share their views on what they are really like and how they communicate. What is the best strategy to attract and keep the best talent from a generation?

Anti – Social

Social recruiting should only form part of your recruiting and talent strategy. how do you reach those that are sitting outside of the social bubble? What approaches are working without social, and are we missing key talent by being over-reliant on one network or another?

Going Mobile

Mobile is becoming mainstream, and is impacting on the way people job hunt and access the internet. From applications to QR codes, text to fully functional access, what are the key considerations for recruiters and HR in the mobile space? What is really working and what is just a shiny new toy? Share your thoughts, experience and questions with some real leaders in the mobile space.

S.E.O.

Content is worthless however good, unless it gets found. You can tweet out or post your links in all your social places, but the real tipping point comes from being Google friendly. What works for S.E.O? What is myth and what is reality? Share your tips and understand how the search engines and spiders find you. What are your Google secrets you are willing to share?

Video Integration

Video for branding, video on career sites, video interviewing, where is video going over the next 12 months? What technologies work and what are definite fails? What part the video C.V. or You Tube infomercial? What makes video work and how do you integrate the second biggest search channel (YouTube) in to your video mix?

Confirmed local track leaders so far are Fredrik Johnsson who started HRSverige.nu (they have 1,000 HR professional members), Johannes Sundlo who is running the HRSverige blog (http://blogg.hrsverige.nu/), Karl-Oskar Mattsson who is a recruiter at Safemind and responsible for their social media and Propell’s VD Anna Malmström.
We will be adding a cast of visiting track leaders including Andy Headworth, Jorgen Sundberg and more.

This is the start of the track list. We will be adding tracks as you want them. Sign up and join the conversation!

Book Your place At #TruStockholm

Don’t follow me on…

Twitter  is a great leveler and a real indication of where your brand stands. The reality is that some people like you and value your comments, some people don’t. The instant feedback element is part of what i like about the channel, as well as the opportunity to enter in to conversation and get feedback quickly. As twitter, and twitter use has evolved then the conversations and relationships on and off line have got closer and some real business relationships have been formed. When i spoke in Dallas at #Talentnetlive and at Recruitfest09 in Toronto, it was noticeably different that 80% of the delegates knew me or about me on some level without ever having met me. This is how social media has really changed the way we network.

Of recent, I’ve started following all the news from conferences worldwide. A recent blog by @HRMargo highlighted this, how twitter has enabled her to feel a part of many conferences that she would otherwise have been either excluded by budget/location or knowledge that it was taking place, the learning was exclusive to the lucky few who attended. I have recently organized #trulondon quite a low budget. The marketing has been almost exclusively via twitter, using the #trulondon hash tag and a wide number of blogs written about the event and we have managed to attract 12 top names in social recruiting as track leaders including Geoff Webb (@radicalrecruit) from Canada. This level of international marketing would have taken years and many thousands of pounds/dollars pre twitter. 

We all have our own views on how to build an effective following and maintain it. For me it is about conversation, contribution, helping where you can and sharing. For me, i make a regular habit of promoting my followers within my network and passing on links that i think might be interesting. I do this by retweeting links that interest me that i think could interest my network. I also retweet jobs in social recruiting that i see because i know that some of my followers are actively looking now and they may have missed it. My network is also international with about 70% of my followers being based out of the UK, and as a result i like to promote UK bloggers that I’m interested in and vice-a-versa. Through social media (and skype) the world is a shrinking place, and there is lots to be learnt from all cultures and recruiting markets. I see this as probably the biggest benefit of being involved in social networks, bigger than the business and brand opportunity is the self-development that comes from this instant library of bloggers and advisors in my twitter stream. If i like it, i want to share it.

There we come to the nature of twitter. Some people will simply not like your style, personality, volume or any number of other things. With a big following you can’t please everyone or you become pretty sterile, and how far away is changing your image from being unauthentic? The same people that talk brand image equally talk authenticity and originality. My advice is that consistency is the key, retaining a distinctive style. With nearly 3000 followers it seems to work o.k. for me. in the process i will lose some followers. without wishing to sound arrogant about it, i would invite anyone that does not like my style to unfollow, it’s really quite easy. That for me is one of the appeals of twitter, you choose who you want to follow and who you don’t, exercise that choice.

What prompted this blog was the comments from Peter Gold on a blog i wrote  quite a few months ago in another group.

Peters comments were:

 

“Maybe you were not on the list because you just RT everything anybody else says – where is the value to anyone in that? 100 tweets doesn’t make you good; 100 cold calls but not one new vacancy – what would be the point? You’ve some way to go Bill.”

 

Rather than be upset by this, it got me thinking about the comments, should i change how i tweet or continue as i do for the reasons outlined? i actually apreciate people being open and critical, even when they clearly have not read the full blog and subsequent comments.  My conclusion is what is outlined at the start of this entry. I may well have a long way to go, we all do and if my followers were decreasing i might be concerned but thats the beauty of twitter, if you don’t like what i do, don’t follow me or put me on your list. we all have that sanction and long may it continue.

 

To everyone in my network please retweet often. send anything you think might be interesting, i welcolme it and thank you for sharing. By sharing and engaging with your followers, and promoting others as well as yourself you build a trusted and valued network.

 

What are your thoughts on the best way to build a following and the value of a retweet? A great discussion for the social media circus track on Thursday. comment freely, i have broad shoulders.

 

 

 

What is all this “Un” stuff?

The Unblog – Norton Folgate

The unblog is the official blog of The Recruiting Unconference London  (if anything can be official about such an event!). This is the place for random thinking on recruiting and social recruiting, debate and discussion. In the spirit of the unconference, anyone can post here on any topic, start their own blog or leave comments. The comments are unmoderated, it is down to you to respect common decency just as it will be on the 19th November. All you need to do is register and start blogging. Word, video, podcast, whatever method you favour, post it here.
A what & a why you might be asking. What is an unconference & why Norton Folgate? (unless you are full of madness, you probably won’t know the answer to either.
An unconference is an unconventional event that has built momentum from the technology sector in the states. From barcamps to gatherings in parks, the unconference is seen as the best way to share and communicate and come up with real solutions without the clutter of structure or set agendas. Its also an ante-dote to attending a traditional conference, knowing half the speakers already and paying £3 – 400 to see one of them.

There are no rules or fixed structures, speakers or auditoriums, and definitely NO death by powerpoint. The event is broken in to tracks with trackleaders in most cases, who have some expertise in the discussion area. Their role is to encourage conversation, input where needed and support the exchange of ideas, communication, conversation, disagreement, debate and discussion. Anyone can join in and if you get bored, you just change the conversation or move to another track. I lead a track at Recruitfest09 in Toronto and this great event convinced me that we needed to do the same thing in London.
Norton Folgate is the name I’ve given the blog for  The Recruiting Unconference London or #trulondon if you live on twitter. I mention Madness, or the nutty boys for two reasons. Firstly they are by far the best band ever, and second, their recent (and excellent) album is titled “The liberty of Norton Folgate.” The release of the album drew my attention to the history of a part of London that was was named Norton Folgate, tucked between Whitechapel and the Bishopsgate. (The quest for the venue starts on the location of the Norton Folgate then head east from Mr.Truemans beer factory via the gas lights).

 The area was declared by statute a liberty i:e: A free land with no rules or order. Being a liberty, it attracted all of Londons society and became home to the artists, poets, performers, artistes, free thinkers, buskers, anarchists and the like. You might expect anarchy without order but the story , as the song goes saw a society spring up where people accepted each other, helped and shared views without the need for law and agenda, the people in effect policed and organised themselves.
The liberty of Norton Folgate may have been forgotten in time but for Madness, reviving it in song and retelling the story. By some strange chance, and in an event eerily unconnected with the band, property developers planned to pull down the alleys and buildings that form Norton Folgate and replace them with functional but faceless glass skyscrapers to match most of the surrounding areas. Norton Folgate seemed doomed forever when local protest met a brick wall of bureaucracy. By chance, a local historian opposed to the destruction of this piece of history found the Liberty and discovered that by error, the beaureaucrats had never actually revoked it. By evoking the Liberty, and declaring that the land did in fact belong to the people and not the planners, the demolition has been prevented at least for the time being. At the same time, Madness had read about Norton Folgate and had written a series of songs on London, culminating in a 10 minute classic celebrating the Liberty. The protesters, on hearing this, adopted the song as their anthem and the two movements combined. Madness, being a bit rebellious (but nice), in their day were honoured that their musical mischief making had coincided with such a rebellious event!
On my part, the spirit of Norton Folgate is exactly what the Recruiting Unconference London is all about. No set rules or structure, self policing, the tracks and controlling the content. We are expecting enjoyment, engagement, laughter, a little anger and plenty of learning. I view it that as The Bill Boorman Consultancy is the name above the door, it’s our job to facilitate the event, it’s the job of every attendee to organise it and make sure that the content is just right for them. You choose what you want to know, what you want to talk about, where you want to contribute and where you want to listen. Then just like in Norton Folgate, the evening will end in revelry.
The Recruiting Tweetup is a quarterly event organised by Jamie Leonard of The Ladders and Matt Alder of Penna Barkers, the social media ringmaster himself. The London RTU brings your networking offline and enables you to put faces to the tweets whilst enjoying the odd ale, liquor or similar exotic tipple. The London RTU is the place where the debate will no doubt continue long in to the night fuelled by intoxication. A great end to a great day!

The Recruiting Unconference London or #trulondon takes place on the 19th November.
You can book for The Recruiting Unconference London at http://recruitingunconference.eventbrite.com