Last on the panel is my good friend Felix Wetzel, strategy director vfor Evenbase. The tag line for Evenbase is lets get personal. He begins by talking about Jobyology, their semantic matching technology that went live 2 months ago.He is looking at it not from the view of the recruiter where the benefits are obvious, but from the view of the job seeker.

Wetzel is passionate that the data collected from our transactions should only be used for the benefit of the user. he sees this in areas like healtcare or fitness, but not in recruiting yet. He has 6 ways he sees this could change:

1: Stop the need for search. The driving factor here is relevance and speed. Only show relevent content based on data, without the need for jobseekers to submit data, Thats a paper based principle.

2: stop the spam. using data to ensure relevance.

3: Open your horizons. think longer term about the skills gaps and possibilities. We now have enough data accessible to do this.Wetzel makes a sporting example from football. How about companies loaning out their talent to other smaller companies so they can get experience or opportunity. A brilliant concept. the January window for talent loans.

4: Respect. Respect for privacy, and that my data is my data.

5: Need to know basis. this means only releasing the data that is absolutely necessarily.

6: Credit where credits due. Finding ways of rewarding people for access.

My view is a bit different to Wetzels. I don’t think it is a case of restricting the data, but being more transparent and honest about how your data is going to be used, with the opt in/opt out visibility option. most of the time when we sign a user agreement we have no idea what we are signing up to because we tick box the 20 page document.

It is interesting to hear this talk, given that some of the evenbase revenue comes from the sale of interpreted data (not names, e-mail addresses etc). Perhaps a dividend for all the users?. Felix feels that data can be used, but when an individuals data is used they should be rewarded. As always, deep thinking and some brilliant ideas from Wetzel. like all good protagonists, he creates conversation.

Bill