As a new initiative for #truHelsinki we are trying to bring tech start-ups together with some of the influencers in the region for #truHelsinki. This is a live blog about some of the technology companies sharing their products and where they are up to in the recruiting space.
Joberate started life as a recruiting firm, which gives them a perspective on recruiting beyond technology. The purpose of the company is to position on-line advertising in the right place in the social channels. The site enables recruiters to post a link to any job for a customised campaign suggestion. The search is cross-channel and includes areas like LinkedIn groups based on research. Joberate are keen to stress that the research is conducted by humans searching for content rather than anything automated. The campaign breaks down audience and includes Facebook, Twitter, LinkedIn and traditional job boards etc. Joberate post both jobs and discussions. All posts are by the client brand rather than their own. Joberate post jobs, but they also post discussions about jobs based on the group content.
As a disclaimer, I advise Joberate on product. I did this because I love what they do in helping recruiters to apply research to social to find the right audience. A new launch on the product is a social sharing bar, get referred network feature and applying by profile. Take a look.
Recruitby.net is a video selection tool that has a very simple screen for companies to record video response to greet job seekers applying and set selection questions. What is different is the simple comment and share buttons amongst the recruiting/hiring team. Video can be set up by invite or by ad response. The technology is a bit different because they have removed time constraints and one take only, giving candidates the opportunity, with an approve and submit answer. It’s not quite as clever as a Wowzer or Sonru BUT it is very candidate friendly. It’s simple to use and the pricing makes it attractive to have a look at.
IntuneX are about connecting expertise within companies employees. Our work mainly consists of exchanging e-mails and documents when we could be sharing more. Right now sharing expertise is by accident rather than design. Intune wants to change that.
Anyone can share an idea or a project internally and anyone can contribute or comment. It is built-in HTML5 so it is responsive to any device. To take part any employees can sign in and sign up, importing social profiles and sharing their own ratings and views. Any employee can rank anyone in any area. Where interests or expertise match a project, invites are sent out to join the “swarm”. A swarm is a project or problem.the help areas are Idea, problem, project, task, announcement and competence survey. It looks like a cross between Twitter and Facebook that users will be comfortable with. This one will be a big hit in my opinion. take a look at it! this is the most exciting new tech I have seen for a while.
LabOfApps is about figuring how mobile adoption changes business. More people have a mobile that a tooth-brush, that is frightening data. This video tells you more: http://vimeo.com/43167249.
The growth in mobile applications by app rather than mobile website is four fold. Once a user has an app to solve a problem, they never go back to web access. Social channels are struggling with mobile, witness the LinkedIn and Facebook apps, external apps are catching up. Once people connect with an app to do a job, they no longer return to the website. think Amazon.Com, if you download the global app, then you are unlikely to revisit the site. LabOfApps provide solutions to recruitment problems through bespoke apps. I’m coming around to seeing the need for Apps as well as responsive sites, which should be standard. Watch this space for more launches.
This has been a great evening for looking at technology companies in the region. I will be posting more live comment from Helsinki tomorrow.