The last speaker is Mike Psenka. Eduifax are a large credit scoring company. What Psenka views their role as is to collect disparate data and present it in an understandable way. this is not new as a concept. he gave the example of Florence nightingale, who was the first person to use a pie chart to influence decisions. boards of companies need these visual presentations of data to make decision-making simple.

taking the example of the Olympics, he shows how talent identification and development by tracking and using data brings about improved performance. it has been used for years in medicine. The process begins with measurement and constant change. Psenka talks about the importance of measuring a complete data set, and not just focusing on one magic number to make decisions and change. It is constant analytics and interpretation to turn big data in to small, usable chunks.

Mike shows the variance map. which tracks changes in performance of employees, rather than the top line number. His view is that what is important is not where people are now, but the direction they are going in. This can be applied to any area of the business, and the visual presentation of data is what gives non-technical people insight and understanding. This has been a constant theme in each of the presentations (apart from Wetzel), big data is only valuable when the data set is complete and the interpretation is presented in pictures. The challenge again is getting all the data in one place securely. I can’t help thinking of the old saying, “In god we trust, everyone else bring data.” The updated version  for the modern-day would be to add: “Jesus loves a flow chart!” (before anyone complains to Psenka on the religious reference, that work is entirely my own. please address any angry mails to me.)