I’m going to be taking part in a hang out chat on Google+ with Steven Duque, Bullhorns social media evangelist. We decided to go with a hangout because we want the conversations to be informal, rehearsed and a genuine conversation. The feature we are going to be using is Google+ Air that was launched in May. I think this is a brilliant feature for recruiters because you have plenty of control (through a mini-studio) over the image, who gets highlighted, the camera angles, lighting etc. You can broadcast direct on to your Google+ page, promote the “show” as on air, capture and record to YouTube etc, as well as sharing invites through all the social channels. The other really neat feature of Air is that you can embed a view widget on any web space. I’m looking forward to giving this tech a live run after having had plenty of practice, and it is free to use.
The topic of the chat is “The future of social recruiting”. I have a few views on the topic, but we are talking future not present or past. I have plenty of ideas that I want to share.
One of my big thoughts is that we will are moving from an “apply for” transactional model to a “talk to” model. that is relationship/engagement based. There is no need to apply for jobs any more, simply express interest. If the recruiters can see who is interested and evaluate them accordingly then they can direct the potential candidates in the right direction. Thats got to be good for recruiters and improve the candidate experience all around.
I’m going to be joining the hang out from #truAmsterdam on the 21′st June at 11.00am EST/4.00 PM GMT, so you can expect a few surprise guests to join the conversation. You can view the hangout on a specially built landing page on the Bullhorn Reach blog. Bullhorn Reach will be sponsoring #TruAmsterdam again as well as hosting the hang out. I’m a bigfan of the reach product and it is great to be associated with the business.
It has been a big week at Bullhorn. This week the Boston based business announced that they have been acquired by Vista Equity Partners for just short of $100Mn.Founder Art Papas is staying at the helm of the business with the management team staying in place. The investment will enable Bullhorn to push on with some exciting developments on both their CRM and Reach products. This is great news given what they have already achieved. They work exclusively in the recruitment sector, offering a pure SAAS solution.
Vista already have over $33.6bn invested in SAAS companies, and it is going to be interesting to see how the various parts might fit together in areas like research and development. It’s going to be exciting watching. Congratulations to Art and all the team. I look forward to hanging out. See you there.