I’m always on the lookout for cool, simple apps to share that I think can be used to enhance branding and recruiting. While reading the Facebook stream, I came across Timert, which is really simple to install and use.
Timert enables you to automatically post new video content from your YouTube channel on to your wall and selected fan pages in one go. To install, all you need to do is add your name, e-mail address and the name of your YouTube channel.
The app adds your channel and frames new content. Viewers get access to additional content, and can directly access your YouTube channel via a visible button on the side of your profile or fan page.It keeps your look,image and content delivery consistent, and promotes your channel as well as your video. I think this is a great addition to branding efforts, and it’s free!
With the popularity of video content for sharing, anyone choosing to share will be spreading your branded channel as well as the individual video. I think this is a brilliant add-on to your profile and pages, bringing your social channels closer together. It’s also a great time saver if you are operating multiple micro-communities within Facebook fan pages. (Great for targeted recruiting!)
I’m going to be spending some time over the next week getting my channel looking right and further promoting it as a destination.
You can do quite a lot to your channel including adding:
:Video Page Banner:
Upload a small banner that will display above the info box on all your video pages (maximum 360px by 55px, format: GIF, JPEG, PNG, and no bigger than 256k).
Video Page Icon:
Choose a logo or icon that will display below your username in the info box on all your video pages (55px by 55px, format: GIF, JPEG, PNG).
Upload a large banner that will display at the top of your Channel page (maximum 875px by 150px for branded, 875px by 75px for enhanced and no bigger than 256k, format: GIF, JPEG, PNG).
Channel Banner Link (optional):
Include a link to an external site that will redirect a user to when clicking on your Channel Banner Graphic.
Mobile Channel Banner: Upload a mobile banner that will display at the top of your Channel page when viewed from a high-end mobile device (portrait banners need to be 320px by 50px, landscape banners need to be 480x by 50px, format: JPG, GIF or PNG and no bigger than 128k).
Connect Box Icon:
Choose a logo or icon that will display in the “Connect with…” box (55px by 55px, format: GIF, JPEG, PNG, and no bigger than 256k).
Channel Side Column Image:
Upload an image that will display in the left column around the “Connect with…” box (maximum 300px by 250px, format: GIF, JPEG, PNG).
Branding Box (optional):
Create a custom text box with an optional link back to a specified URL.
Branding Box Title (optional):
Create a title for the Branding box.
You now have the option to choose the widescreen format for your channel layout which essentially means making the page wider and including a new widescreen player to show off content that was shot in the 16:9 widescreen format. The old player was sized at 480×360 (4:3 aspect ratio) while the new player is 640×360 (16:9 aspect ratio). The 16:9 content is displayed at a higher resolution and without black ‘letterbox’ bars at the top and bottom of the video.
Tracking Image URL (optional):
e.g. http://www.adserver.com/image123.gif .
Redirect URL (optional):
http://www.youtube.com/username will redirected to this URL. (e.g. /contest/CONTESTNAME, /watch?v=XXXXXXXXXXX, or /group/GROUPNAME).
A few additional branding features include “Other Channel Links” which is optional. You can now list up to 16 destination channels in the order you would like them to be shown in your channel.
I’m going to be doing some work over the next week to get my channel looking the way I want it. As your channel views increase, YouTube will promote your channel (I think the magic number is 10,000), bringing additional viewers to your content.
Combining your channel with Timert in Facebook will only help to bring those viewers!
Who do you think is doing the best work promoting employer branding content via video?