Viral Content. Dancing by yourself? #TruDublin

Oracles Drulis

At #TruDublin the topic of how to make your content go viral came up. It is a consideration for any social recruiting project. This is where network comes in. For me, that means building a network of internal employees and contacts and understanding what content will entice them to voluntarily get involved.
We had some great examples of this from Klaudia Drulis at Oracle, who shared the history and future plans of Oracle Community. I was involved with Oracle at the start of this process, and it has been great to see how this has grown in to an engaged community that has spread the employer brand and improved the quality of hire. As a result of this, Klaudia has been promoted to manage social media and recruiting globally, and is hiring for somone to develop networks and community in America. If your interested in being a part of their continuing success story and are based around the Dublin area, you can find details of the job HERE.

I’d recommend applying, as well as following the Oracle Community for great examples of viral content.

After the track, I was forwarded a video by Rod Smith of #truDublin sponsors Arithon. It’s a few years ol, but i think it makes a good point in a simple way. You need to watch it for a few minutes before the reason becomes clear, but I think it is worth it. What I like about this is the way all you need is one person doing one thing to set off a chain reaction.

This is a physical example, but you can equally apply to your content. It might seem that you are going nowhere, but all it takes is one person to comment or share your stuff, then another to pick it up and so it goes on. Are you dancing on your own or attracting a crowd?


YouTube,Google+.Livestream And The Social Channels

There’s a great feature that I have only just noticed on Google+, that I think offers good opportunities for employer branding and social recruiting. I have been working with a few clients on hosting hangouts on a weekly basis, and inviting candidates to come and talk. While the audiences aren’t huge, the feedback and results are great.

The other benefit is that you can record these shows for posting to YouTube, sharing or embedding on your career site and other social places. YouTube have lifted the 10 minute limit on these videos, so you can house the whole show, and that’s got me thinking about what is possible, and in particular the best way to promote video and other content across all of the social channels.

The other way that you can use YouTube with Google+ is sharing pre-recorded videos for broadcast in to a hangout. This has possibilities for your employer brand videos, training, even team communications. The closer tie-in between Google products and YouTube has real potential. You can promote hangouts to your circles as well as promoting events through the wider social networks. Combining a hangout with livestream using screenshare also means you can broadcast on to your fan page on Facebook, embed as a live event on your career site, pretty much anywhere on-line. You also get the opportunity to run chat features in both channels so that you can engage with potential candidates. Once you’ve scheduled the event you can share it through Facebook events, LinkedIn events, Plancast, Twitvite, (my new favourite event software BSwarms) and all the other event sharing platforms. There’s real opportunity to get plenty of people from your target audience to the event. You can make plenty of noise to announce it. Google+ has a great people search facility that makes targeting individuals easy by discipline, trade, skill, experience and location for further invites.

I spotted a great example of cross-channel promotion for a Ustrean show today from Deloitte in New Zealand, who continue to raise the bar in this area. They’ve started promoting their internship and graduate recruitment program by connecting potential candidates through a series of blogs, events, weekly ustream broadcast on to their Facebook fan page titled “up close and personal”, events and other activity.They’ve also just started promoting hangout sessions with the graduate recruiters. All the content and sessions are promoted via an active twitter, Google+ and Facebook page. They engage in every channel they can, but use live video very well.

They currently have 121 live openings to fill at the next intake.  The promotion for the ustream  event came to my attention via an infographic on Pinterest, which was repinned in the social recruiting infographics board I follow. The Infographic contained some very simple to follow info on Deloitte as a business and employer.

The image linked back to traditional media on the job board Grad Connection. If you don’t know GradConnection, the board is rich in social features including forums, more images than words, and featured employers. The featured employers page includes Facebook, YouTube and Twitter widgets linking to the social places, links to the career site and an application process that encourages joining for updates and a simple C.V. upload and parsing to populate all applications. The only thing missing is the opportunity to apply using a social profile like LinkedIn. I think this site is a good model for what a social job site can be.

Switching over to their Facebook fan page, they’ve already switched over to timeline and the result looks brilliant. The banner they are using is consistent with their graduate branding featuring a slightly open door against a black background, with the strap line, “Make your move.”

The 4 featured apps with the new big button looks are likes, photos, events and not surprisingly, YouTube. Youcan stream your favorite shows and movies on a fire stick, you can learn how to install smart iptv on amazon fire stick here. Close to half the content is pictures or video, so it looks great in the new format. The YouTube channel on the Deloitte page is powered by the Involver app. This is quite a new app to me, but it’s brilliant and easy to install. The YouTube app features the latest video uploaded at the top and other videos from your channel underneath. Click on any video and it moves to the top for viewing. The freemium option allows for 1 video auto-posted to your page and wall each day, and there’s a paid for version that does a lot more including posting to multiple pages. Other apps in the Involver suite include RSS feeds, Flickr, a neat app that renders html in to the Facebook i-frame and a twitter feed. Involver also publish a brilliant engagement platform that is also worth a look.

A Deloitte Intern Video

There’s plenty of other video content in a similar vein that gives a good feel for life and work at Deloitte NZ, though the stand out is still the U-Stream live Q and A sessions. I’ve spoken with Paul Jacobs of consultancy Engage, who is supporting Deloitte Grads NZ in to the social arena about the impact this has had on their employer brand. The results clearly show that they have become the employer of choice among the student population, but the stand out area for me is the multi-channel approach they are taking, where one compliments another and video and live broadcast features highly.

The other area that I think offers great opportunities for recruiters is running the event as a careers fair. Individual recruiters can be available via either Skype or individual circles for one to one conversation, and including a simple application process to apply or sign up for your talent network. Promoting a career event across all the channels, making it live and accessible offers real opportunity for dynamic recruiting, connecting with your possible candidate base.




Deloitte on Facebook





Paul Jacobs

Signing off from #SXSW: My learning with @fishdogs

#SXSW and #TNLive has been one of the best networking experiences I’ve ever had. It’s been a hard party with new connections every minute. I’ve met some great people. From an hour with Chris Brogan on Friday, drinking with the crazy Rackspace team, too many memories to list them all without being boring.
The big thing for me has been being able to look at what is going on in other sectors outside of the recruiting bubble I usually inhabit. Theres lots more to digest and share over time. Mostly I want to thank @fishdogs for making it happen. We are going to be collaborating on a few things, so watch this space.


Community Video With Sergio Figueona #TruLondon

Following my presentation at social media week London, I saw a really interesting keynote from Sergio Figueroa on crowd sourced video that was different, and brilliantly simple. The speaker was a former professional musician, who produces community video, or tells story’s with silent film and subtitles. The community video are shot in mostly inner-city settings and based around a theme. He poses a question, leaves out a few flipcams and lets the people talk and answer in their own words, before mixing the short movie.
He first got the idea for this concept from the commercials made by one of the phone companies where individuals were invited to upload short clips from their phone about “what they were doing now.” I remember seeing the 3 minute commercial broadcast in a cinema, after 1000’s of uploads were meshed together. I remember the range of images, one sentence dialogue, backing music and variety being really powerful, with most of the message coming from the faces of the people, and the story you thought might be behind them. It was brilliant!
The community video followed the same concept. A group of people from a housing association block of flats talking about how they would go about creating more of a community. This was shot against a backdrop of the estate, with a whole range of messages, set against music that actually moves you. Sergei operates as a not-for-profit on these projects, and the hosts sign a contract that he won’t edit anything however negative. He feels that this format encourages people to talk and communicate in a way that they might not otherwise. For different reasons, this again made for a brilliant and moving video. You felt the passion in the people to make things better, and a sense of pride in what they had, rather than despair over what they hadn’t. All the finished products get posted to YouTube. It’s a technique he calls “crowdversation.” Fitting for #trlondon.
This got me thinking about how we might be able to apply this concept in business. If your company can adopt an open attitude to what gets said, it could form a very powerful feedback tool, and a collective message for what needs to get done. Videos collected in a crowd sourced way from a mix of employees, customers and other stake-holders could be a brilliant and positive way to look at a problem, the cause and possible solutions. Multiple images to music also would make brilliant employer brand video, which could well get shared by everyone in it. The more the better.
We have about 10 recent grads taking part in the #truGrad track. (We will also be looking for mentors again.).

I’ve asked Sergei to come and lead the community video track at #trulondon. I’m also going to ask him to make a crowd-sourced community video from them on the application process and the graduate position now. We could make this viral, and it would be a great opportunity to send the finished product to universities, graduate employers, maybe even a few MP’s via my old colleague @TobyPerkinsMP, the shadow education minister.
Now I’m really looking forward to that!