Linked In

Are you a Manger? What your LinkedIn profile says about you.

I discovered a worrying stat when we were talking LinkedIn at #truLeeds. It is generally acknowledged that your LinkedIn profile is an important part of your on-line footprint. We talk a lot about the importance of getting your professional headline right and making it key-word rich so that you can be found. Increasingly, profiles are being used to update on-line applications. register for sites and job boards. Recruiters search for candidates by job titles and location.

LinkedIn have built a semantic engine to match and recommend candidates for jobs and jobs to candidates. New referral applications including LinkedIn’s own refer candidates based on their profile. It’s an important document for job seekers, recruiters, in fact any person who would like to be considered a professional.
With this in mind,consider the following:

There are 8,466profiles who are or were Mangers in the UK according to a simple search. (Thats Mangers not Managers.)

Are things any better in the U.S?

The result: 56,567 Mangers.

How do other countries compare:

Australia – 2,872
Canada – 3,387
New Zealand – 557
Netherlands – 1,117

It is indicative of how important people really think their profiles are, and the level of care and attention taken in writing them. There is however some consolation as UK job seekers can apply for the International Business Development Mangers job with the Investment Technology Group in London, or the PR Manger – Fashion, for the Shop Direct Group in London.
In the U.S, 15 similar Manger jobs like S.M.A. Client Manger, for Fidelity Investments in Boston, Global Operations Marketing Manger for Dell in Round Rock, Senior Programme Manger for Microsoft or General Manger, National Accounts and Government Sales for Hertz in New Jersey. The list goes on.

It does beg the question what reaction a candidate would get writing in to the likes of Microsoft to apply for the Mangers job!

Readers of this blog will know that my spelling is sometimes open to question, so I’m leaving myself a bit open with this post, however, with so many Mangers about, it really makes you question how important we take our LinkedIn profiles.

What is the biggest howler you have seen either on a LinkedIn profile or job?

Bill

LinkedIn "Apply For" Application: really useful or smart marketing?

During the last week the good folks at LinkedIn announced the launch of the “Apply For” button within the channel. None other than Mashable reported on the launch. The post was retweeted 2926 times and was liked 646 times.Other bloggers rushed to announce how this could be the death of the CV, well documented in Matt Alder’s excellent Recruiting Futurology.

Now, any feature that makes it easier for job seekers to apply for a job is a good thing in my book.I’m just not sure that what we are seeing is new here. As I read it, the apply for tab enables advertisers to post the tab on their ad within LinkedIn on partner sites. I’m guessing that the partner sites are going to be the same partner sites as already integrate with the JobsInsider toolbar. These are primarily U.S. centric, being Monster, CareerBuilder, HotJobs, Craigslist, SimplyHired, Dice and Vault. I don’tknow this for certain, so if i’m wrong I stand corrected. A number of the leading European job boards already have the functionality to sign up and integrate details on registration from the LinkedIn profile. This registration enables applications using this data and alerting potential employers of matches.

The way it looks like the button is going to work is to extract info from the profile and put it through a candidate funnel that acts as a client A.T.S. The hiring company can add extra questions and request a covering letter etc, so there is some customisation possible. Whilst this is a new feature within LinkedIn, being able to push a LinkedIn profile through an A.T.S.in order to apply for a job. earlier this year Bernard Hodes announced the launch of the excellent Social Job Matcher. The Hodes product sits on any career site or web site, and enables candidates to apply for jobs using the detail from their profile.   The difference between Social Job Matcher and the new LinkedIn feature is that the Hodes offering spans both LinkedIn and Facebook, giving wider reach.

A number of existing A.T.S.’s such as Caliber and Arithon already integrate with the LinkedIn A.P.I. for candidates, accepting applications via LinkedIn profiles. This functionality is nothing new, and I’m unsure how the LinkedIn button is any different. Whilst LinkedIn will filter and sift candidates for hiring companies using the tab, is this any difference to the A.T.S.integration that already exists?

It is possible that LinkedIn will record the data on who is applying for jobs using the tab, and use this to promote active candidates, (those applying) higher in the rankings when recommending profiles to hiring companies advertising jobs. (LinkedIn currently recommends 24 profiles to advertisers, matched via the LinkedIn semantic matching engine). Matches are currently prioritized according to 1) Location 2)Skills 3)Job Title, in that order. I’d be interested to know if the LinkedIn algorithm has changed or if it is based on the same formula.

I’d be interested in knowing from LinkedIn how the information is extracted from profiles when candidates apply via the button. I ask this because if you change the order of your profile using edit (as many people do, moving contacts to the top), then this knocks out other automated LinkedIn features like ¬†business card, resume maker or e-mail header. Information is extracted by position on the profile page rather than heading. I will be interested to see if the button extracts and exports information by category heading or position on the profile. If it is position on the profile, then this will necessitate removing the functionality to reposition sections of the profile.

What LinkedIn have achieved with the button is plenty of attention and good PR.At the moment I can’t see anything significantly new that does not exist in other applications already in use, the benefits offered by the app’s like Social Jobmatcher, is that you can incorporate both LinkedIn and Facebook, not LI exclusively.

Am I calling this wrong? Do you see this as more than a smart bit of marketing?

Bill

Links

Mashable

Matt Alders RecruitingFutureology

Social JobMatcher

JobsInsider

Arithon